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Readings in marketing strategies and programs /

Guiltinan, Joseph P.

Readings in marketing strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - New York : McGraw-Hill, c1982. - xii, 591 p. : ill. ; 24 cm.

Includes bibliographies.

ISBN: 007048922X (pbk.)

Subjects--Topical Terms:
Marketing--Management.
Marketing.

Dewey Class. No.: 658.8 / GUR

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