Marketing in an age of change : an introduction /
Udell, Jon G.
Marketing in an age of change : an introduction / Jon G. Udell, Gene R. Laczniak. - New York : Wiley, c1981. - xix, 588 p. : ill. ; 24 cm. & - Wiley series in marketing .
Includes bibliographies and index.
0471081698
Marketing.
Marketing--Management.
658.8 / UDM 1981
Marketing in an age of change : an introduction / Jon G. Udell, Gene R. Laczniak. - New York : Wiley, c1981. - xix, 588 p. : ill. ; 24 cm. & - Wiley series in marketing .
Includes bibliographies and index.
0471081698
Marketing.
Marketing--Management.
658.8 / UDM 1981