Metatheory and consumer research
Zaltman, Gerald.
Metatheory and consumer research [by] Gerald Zaltman, Christian R. A. Pinson [and] Reinhard Angelmar. - New York, Holt, Reinhart and Winston [1973] - xiv, 226 p. illus. 24 cm. - Editors' series in marketing .
Bibliography: p. 202-215.
003091566X
Metatheory.
Consumer behavior.
001.42 / ZAM 1973
Metatheory and consumer research [by] Gerald Zaltman, Christian R. A. Pinson [and] Reinhard Angelmar. - New York, Holt, Reinhart and Winston [1973] - xiv, 226 p. illus. 24 cm. - Editors' series in marketing .
Bibliography: p. 202-215.
003091566X
Metatheory.
Consumer behavior.
001.42 / ZAM 1973