Central Library, University of Rajshahi

Metatheory and consumer research

Zaltman, Gerald.

Metatheory and consumer research [by] Gerald Zaltman, Christian R. A. Pinson [and] Reinhard Angelmar. - New York, Holt, Reinhart and Winston [1973] - xiv, 226 p. illus. 24 cm. - Editors' series in marketing .

Bibliography: p. 202-215.

003091566X


Metatheory.
Consumer behavior.

001.42 / ZAM 1973

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