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International marketing management : an Indian perspective /

Varshney, Roshan Lal

International marketing management : an Indian perspective / by Roshan Lal Varshney; B Bhattacharyya - Fourth revised and enlarged edition - New Delhi : Sultan Chand & Sons, 1984. - ix, 448 p. ; 21 cm.

Includes bibliographical references and index.

Subjects--Topical Terms:
Export marketing.
Marketing-- Management.

Dewey Class. No.: 658.8 / VAI 1984

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