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Readings in marketing management /

Readings in marketing management / Edited by S. D. Sharma - New Delhi : Anmol Publications Pvt Ltd., 1998. - V : ill. ; 22 cm.

Vol. 1 : dynamics of modern marketing --- Vol. 2 : marketing organization and information system ---Vol. 3 : marketing strategies and new challenges --- Vol. 4 : Case studies in marketing management.

ISBN: 8126100451 (Vol.1) 8126100443 (Set) 812610046X (Vol.2) 8126100478 (Vol.3) 8126100486 (Vol.4)

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 / REA 1998

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