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Marketing: theory and application /

Wentz, Walter B.

Marketing: theory and application / [by] Walter B. Wentz [and] Gerald I. Eyrich. - New York : Harcourt, Brace & World, c1970 - xii, 689 p. : ill. ; 24 cm. - Harbrace series in business and economics .

Includes index

ISBN: 0155551108

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / WEM 1970

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