Evaluating public relations : a best practice guide to public relations and evaluation planning, research & evaluation /
Watson, Tom, 1950-
Evaluating public relations : a best practice guide to public relations and evaluation planning, research & evaluation / Tom Watson & Paul Noble. - London : Kogan Page Limited, c2005. - vii, 213 p. ; 24 cm.
Includes bibliographical references (p. [205]-210) and index.
07499445211
Public relations--Evaluation.
Public relations--Evaluation--Case studies.
659.2072 / WAE 2005
Evaluating public relations : a best practice guide to public relations and evaluation planning, research & evaluation / Tom Watson & Paul Noble. - London : Kogan Page Limited, c2005. - vii, 213 p. ; 24 cm.
Includes bibliographical references (p. [205]-210) and index.
07499445211
Public relations--Evaluation.
Public relations--Evaluation--Case studies.
659.2072 / WAE 2005