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A Critical Investtigation of Consumer Risk Alleviation Procedures : An Empirical Analysis /

Islam, Md. Rabiul

A Critical Investtigation of Consumer Risk Alleviation Procedures : An Empirical Analysis / By Md. Rabiul Islam ; - Rajshahi : Department of Marketing, University of Rajshahi, 2004 - x, 152 Leaves : ill, ; 29 cm.

Thesis (Ph. D.) -- Department of Marketing, University of Rajshahi, 2004

References : Leaves 101-111

Subjects--Topical Terms:
Management--Consumer Research

Dewey Class. No.: 658.834 / ISC 2004

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