Understanding Marketing Strategy and Measuring Consumer Attitude towards Mico Credit Service of NGOs in Bangladesh: (Record no. 75695)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01056ntm a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 75695 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209082729.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190521s2016 bg a|||| bm|| 00| 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)75914 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-RjUL |
| Language of cataloging | eng |
| Transcribing agency | BD-RjUL |
| Modifying agency | BD-RjUL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8343 |
| Author mark and year | MIU 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mitul, Nahida Parvin |
| 9 (RLIN) | 231809 |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding Marketing Strategy and Measuring Consumer Attitude towards Mico Credit Service of NGOs in Bangladesh: |
| Remainder of title | A Study on ASA and BRAC / |
| Statement of responsibility, etc. | by Nahida Parvin Mitul ; |
| Linkage | Supervisor: Md. Salim Reza |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Rajshahi : |
| Name of publisher, distributor, etc. | Department of Marketing, University of Rajshahi, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | [6], vii, 166 leaves : |
| Illustrations | Ill. ; |
| Size | 29 cm. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph. D.) --Department of Marketing, University of Rajshahi, 2016 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography : leaf 161 |
| Bibliography, etc | References: Leaves 157-160 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 9 (RLIN) | 231818 |
| Topical term or geographic name as entry element | Consumers |
| General subdivision | Attitudes |
| -- | Research |
| 9 (RLIN) | 231819 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reza, Md. Salim, Supervisor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Theses |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Theses | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Documentation Section | 27/03/2017 | Controller of Examination Office, R. U. | THE 658.8343 MIU 2016 | 21/05/2019 | C-1 | Theses |