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The Great writings in marketing : selected readings together with the authors' own retrospective commentaries / Howard A. Thompson.

By: Thompson, Howard Arthur, 1931-Material type: Text

TextLanguage: English Publication details: Tulsa, Okla. : PennWell Pub. Co., c1981Edition: 2d edDescription: xiii, 682 p. : ill. ; 23 cmSubject(s): MarketingDDC classification: 658.8

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode
Books	Central Library, University of Rajshahi Reading Room	Non-fiction	658.8 THG 1981 (Browse shelf(Opens below))	C-1	Not For Loan	Not Found		A123813

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Previous	658.8 TAC 1977 Cases for analysis in marketing /	658.8 TEM 2001 Market leadership strategies for service companies : creating growth, profits, and customer loyalty /	658.8 THE 1965 Theory in marketing : second series /	658.8 THG 1981 The Great writings in marketing : selected readings together with the authors' own retrospective commentaries /	658.8 TOP 1962 Principles of marketing /	658.8 UDM 1981 Marketing in an age of change : an introduction /	658.8 VAI 1984 International marketing management : an Indian perspective /	Next

Includes bibliographical references and indexes.

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