Buying behavior and marketing decisions / [by] Chester R. Wasson [and] David H. McConaughy.
Material type:
TextLanguage: English Publication details: New York : Appleton-Century-Crofts , [1968]Description: vii, 547 p. : ill.; 24 cmSubject(s): Marketing -- Decision making | Consumer behaviorDDC classification: 658.8
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Central Library, University of Rajshahi Reading Room | Non-fiction | 658.8 WAB 1968 (Browse shelf(Opens below)) | C-1 | Not For Loan | Sheeling | A26992 | |
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Central Library, University of Rajshahi | Non-fiction | 658.8 WAB 1968 (Browse shelf(Opens below)) | C-2 | Available | Sheeling | A26993 |
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| 658.8 UDM 1981 Marketing in an age of change : an introduction / | 658.8 VAI 1984 International marketing management : an Indian perspective / | 658.8 VAI 1984 International marketing management : an Indian perspective / | 658.8 WAB 1968 Buying behavior and marketing decisions / | 658.8 WAM 1970 Marketing management viewpoints; commentary and readings / | 658.8 WAM 1987 Marketing for the small business / | 658.8 WEM 1970 Marketing: theory and application / |
Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy.
Bibliography: p. 500-506.
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