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Principles of marketing / Rayburn D Tousley; Eugene Clark; Fred E Clark

By: Tousley, Rayburn D Contributor(s): Clark, Eugene | Clark,; Fred E Material type: Text

TextLanguage: English Publication details: Newyork : The Macmillan Co. , 1962Description: xx, 716 p : ill ; 25 cmSubject(s): MarketingDDC classification: 658.8

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Central Library, University of Rajshahi Reading Room	Non-fiction	658.8 TOP 1962 (Browse shelf(Opens below))	C-1	Not For Loan		82979
Books	Central Library, University of Rajshahi	Non-fiction	658.8 TOP 1962 (Browse shelf(Opens below))	C-2	Available		76931

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Previous	658.8 TEM 2001 Market leadership strategies for service companies : creating growth, profits, and customer loyalty /	658.8 THE 1965 Theory in marketing : second series /	658.8 THG 1981 The Great writings in marketing : selected readings together with the authors' own retrospective commentaries /	658.8 TOP 1962 Principles of marketing /	658.8 UDM 1981 Marketing in an age of change : an introduction /	658.8 VAI 1984 International marketing management : an Indian perspective /	658.8 VAI 1984 International marketing management : an Indian perspective /	Next

Includes bibliographical references and index

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