Social media 101 : tactics and tips to develop your business online /
Chris Brogan.
- Hoboken, N.J. : Wiley, c2010.
- xiv, 337 p. ; 19 cm.
Includes bibliographical references and index.
Above all else : people -- What social media does best -- Social media does not replace marketing strategy -- Making business sense of social media -- Social media as personal power -- Social media for your career -- Threading some trends together -- The vital importance of your network.
9780470563410 (cloth) : 0470563419 (cloth) :
Internet marketing. Social media--Economic aspects. Customer relations--Management. Information technology--Management.