Brogan, Chris.

Social media 101 : tactics and tips to develop your business online / Chris Brogan. - Hoboken, N.J. : Wiley, c2010. - xiv, 337 p. ; 19 cm.

Includes bibliographical references and index.

Above all else : people -- What social media does best -- Social media does not replace marketing strategy -- Making business sense of social media -- Social media as personal power -- Social media for your career -- Threading some trends together -- The vital importance of your network.

9780470563410 (cloth) : 0470563419 (cloth) :


Internet marketing.
Social media--Economic aspects.
Customer relations--Management.
Information technology--Management.

658.872 / BRS 2010