TY  - BOOK
AU  - Guiltinan, Joseph P.
AU  - Paul,Gordon W.
TI  - Readings in marketing strategies and programs
SN  - 007048922X (pbk.)
U1  - 658.8 19
PY  - 1982///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographies
ER  -