Haywood, Roger,  1939- <br/><br/>
Corporate reputation, the brand & the bottom line :  powerful proven communication strategies for maximizing value / 
 Corporate reputation, the brand and the bottom line 
Roger Haywood. 
 - 3rd ed. 
 - London ;  Sterling, VA :  Kogan Page,  c2006. 
 - xvi, 320 p. ;  24 cm. 
<br/><br/> "The Chartered Institute of Marketing."  Includes index. 
<br/><br/><label>ISBN: </label>074944651x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Corporate image.<br/>Organizational effectiveness.
<br/><br/><label>Dewey Class. No.: </label>659.2  / HAC 2006