TY  - BOOK
AU  - Haywood,Roger
AU  - Haywood,Roger
ED  - Chartered Institute of Marketing.
TI  - Corporate reputation, the brand & the bottom line: powerful proven communication strategies for maximizing value 
SN  - 074944651x
U1  - 659.2 22
PY  - 2006///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Public relations
KW  - Corporate image
KW  - Organizational effectiveness
N1  - "The Chartered Institute of Marketing."; Includes index
ER  -