Udell, Jon G. <br/><br/>
Marketing in an age of change :  an introduction / 
Jon G. Udell, Gene R. Laczniak. 
 - New York :  Wiley,  c1981. 
 - xix, 588 p. :  ill. ;  24 cm. & 
 - Wiley series in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0471081698 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / UDM 1981