Tungate, Mark,  1967- <br/><br/>
Media monoliths :  how great media brands thrive and survive / 
Mark Tungate. 
 - London ;  Sterling, VA :  Kogan Page,  c2004. 
 - viii, 261 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [250]-251) and index. 
<br/><br/><label>ISBN: </label>0749441089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects.<br/>Brand name products<br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>338.4730223  / TUM 2004