TY  - BOOK
AU  - Tungate,Mark
TI  - Media monoliths: how great media brands thrive and survive 
SN  - 0749441089
U1  - 338.4730223 23
PY  - 2004///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Mass media
KW  - Economic aspects
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references (p. [250]-251) and index
UR  - http://www.loc.gov/catdir/toc/ecip0416/2004005769.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2004005769-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0915/2004005769-b.html
ER  -