Smith, P. R.  1957- <br/><br/>
Marketing communications :  an integrated approach / 
P.R. Smith ; Jonathan Taylor 
 - 4th ed. 
 - London :  Kogan Page,  c2005 
 - xvi, 696 p. :  ill. ;  24 cm 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>8175542888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Marketing--Management<br/>Success in business
<br/><br/><label>Dewey Class. No.: </label>658.802  / SMM 2005