TY  - BOOK
AU  - Watson,Tom
AU  - Noble,Paul
TI  - Evaluating public relations: a best practice guide to public relations and evaluation planning, research & evaluation 
SN  - 07499445211
U1  - 659.2072 23
PY  - 2005///
CY  - London
PB  - Kogan Page Limited
KW  - Public relations
KW  - Evaluation
KW  - Case studies
N1  - Includes bibliographical references (p. [205]-210) and index
ER  -