TY  - BOOK
AU  - Varshney, R. L.
AU  - Bhattacharyya, B. 
TI  - International marketing management : : an Indian perspective 
U1  - 658.8 23
PY  - 1980/// [1984]
CY  - New Delhi
PB  - Sultan Chand & Sons
KW  - Marketing
KW  - Management
N1  - Includes Index
ER  -