Thompson, Howard Arthur,  1931- <br/><br/>
The Great writings in marketing :  selected readings together with the authors' own retrospective commentaries / 
Howard A. Thompson. 
 - 2d ed. 
 - Tulsa, Okla. :  PennWell Pub. Co.,  c1981. 
 - xiii, 682 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / THG 1981