TY  - BOOK
AU  - Zikmund,William G.
TI  - Business research methods: A South -Asian perspective 
SN  - 9788131520369
U1  - 658.0072 23
PY  - 2016/// [indian Reprinted 2017]
CY  - Mason, OH, New Delhi
PB  - South-Western Cengage Learning
KW  - Management
KW  - Research
KW  - Business
N1  - Rev. ed. of: Business research methods / William G. Zikmund. 7th ed. c2003; Includes bibliographical references and index
ER  -