Mitul, Nahida Parvin <br/><br/>
Understanding Marketing Strategy and Measuring Consumer Attitude towards Mico Credit Service of NGOs in Bangladesh:  A Study on ASA and BRAC / 
by Nahida Parvin Mitul  ; 
 - Rajshahi :  Department of Marketing, University of Rajshahi,  2016 
 - [6], vii, 166 leaves :  Ill. ;  29 cm. 
<br/><br/>Thesis (Ph. D.) --Department of Marketing, University of Rajshahi,  2016 
<br/><br/>Bibliography : leaf 161 References: Leaves 157-160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Consumers--Attitudes--Research
<br/><br/><label>Dewey Class. No.: </label>658.8343  / MIU 2016