Wasson, Chester R. <br/><br/>
Buying behavior and marketing decisions / 
[by] Chester R. Wasson [and] David H. McConaughy. 
 - New York  :  Appleton-Century-Crofts ,  [1968] 
 - vii, 547 p. :  ill.;  24 cm. 
<br/><br/> Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy. 
<br/><br/>Bibliography: p. 500-506. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8  / WAB 1968