TY - BOOK AU - Saha, Rajesh Kumar AU - Ali, Md. Borak, Supervisor AU - Chanda, Suvra, Rani, Co-Supervisor TI - Building brand advocacy through relationship marketing of mobile financial service recipients in Bangladesh U1 - 658.827095492 23 PY - 2024/// CY - Rajshahi PB - Institute of Bangladesh Studies, University of Rajshahi KW - Distributor brands KW - Mobile financial service KW - Bangladesh N1 - Thesis (Ph.D.) -- Institute of Bangladesh Studies, University of Rajshahi, 2024; References : Leaves 173 - 197 ER -