Central Library, University of Rajshahi

Buying behavior and marketing decisions / [by] Chester R. Wasson [and] David H. McConaughy.

By: Wasson, Chester RContributor(s): McConaughy, David H | Wasson, Chester RMaterial type: TextTextLanguage: English Publication details: New York : Appleton-Century-Crofts , [1968]Description: vii, 547 p. : ill.; 24 cmSubject(s): Marketing -- Decision making | Consumer behaviorDDC classification: 658.8
Item type: Books
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Holdings
Item type Current library Collection Call number Copy number Status Notes Date due Barcode
Books Books Central Library, University of Rajshahi
Reading Room 		Non-fiction 658.8 WAB 1968 (Browse shelf(Opens below)) C-1 Not For Loan Sheeling A26992
Books Books Central Library, University of Rajshahi
Non-fiction 658.8 WAB 1968 (Browse shelf(Opens below)) C-2 Available Sheeling A26993

Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy.

Bibliography: p. 500-506.

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