Central Library, University of Rajshahi

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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Roger Haywood.

by Haywood, Roger, 1939- | Haywood, Roger, 1939-. Manage your reputation | Chartered Institute of Marketing.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Sterling, VA : Kogan Page, c2006Other title: Corporate reputation, the brand and the bottom line.Availability: Items available for loan: Central Library, University of Rajshahi (1) Call number: 659.2 HAC 2006. Items available for reference: Central Library, University of Rajshahi Not For Loan (1) Call number: 659.2 HAC 2006.

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The Practice of advertising / edited by Mackay, Adrian R.

by Mackay, Adrian R | Chartered Institute of Marketing.

Series: Marketing series (London, England)Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi : Heinemann Professional Pub., 2007Availability: Items available for loan: Central Library, University of Rajshahi (2) Call number: 659.1 PRA 2007, ... Items available for reference: Central Library, University of Rajshahi Not For Loan (1) Call number: 659.1 PRA 2007.

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