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Marketing scientific and technical information / edited by William R. King and Gerald Zaltman.

by King, William Richard, 1938- | Zaltman, Gerald | National Science Foundation (U.S.).

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boulder, Colo. : Westview Press, c1979Availability: Items available for loan: Central Library, University of Rajshahi (2) Call number: 658.809507 MAR 1979, ... Items available for reference: Central Library, University of Rajshahi Not For Loan (1) Call number: 658.809507 MAR 1979.

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Metatheory and consumer research [by] Gerald Zaltman, Christian R. A. Pinson [and] Reinhard Angelmar.

by Zaltman, Gerald | Pinson, Christian R. A [joint author.] | Angelmar, Reinhard [joint author.].

Series: Editors' series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York, Holt, Reinhart and Winston [1973]Availability: Items available for loan: Central Library, University of Rajshahi (1) Call number: 001.42 ZAM 1973. Items available for reference: Central Library, University of Rajshahi Not For Loan (1) Call number: 001.42 ZAM 1973.

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Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf.

by Zaltman, Gerald | Wallendorf, Melanie [joint author.].

Series: Theories in marketing seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Wiley, c1979Availability: Items available for loan: Central Library, University of Rajshahi (2) Call number: 658.8342 ZAC 1979, ... Items available for reference: Central Library, University of Rajshahi Not For Loan (1) Call number: 658.8342 ZAC 1979.

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