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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value /

Haywood, Roger, 1939-

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Corporate reputation, the brand and the bottom line Roger Haywood. - 3rd ed. - London ; Sterling, VA : Kogan Page, c2006. - xvi, 320 p. ; 24 cm.

"The Chartered Institute of Marketing." Includes index.

ISBN: 074944651x

Subjects--Topical Terms:
Public relations.
Corporate image.
Organizational effectiveness.

Dewey Class. No.: 659.2 / HAC 2006

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