MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01178cam a22003374a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16071 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| rucl marc code |
BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211208235940.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140211s2006 enk 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
074944651x |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(BD-RjUL)16126 |
| -- |
(OCoLC)ocm58985804 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
DLC |
| -- |
BD-RjUL |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Author mark and year |
HAC 2006 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haywood, Roger, |
| Dates associated with a name |
1939- |
| 9 (RLIN) |
49744 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Corporate reputation, the brand & the bottom line : |
| Remainder of title |
powerful proven communication strategies for maximizing value / |
| Statement of responsibility, etc. |
Roger Haywood. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Corporate reputation, the brand and the bottom line |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
Sterling, VA : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pagination |
xvi, 320 p. ; |
| Size |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"The Chartered Institute of Marketing." |
|
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 9 (RLIN) |
49745 |
|
|---|
| Topical term or geographic name as entry element |
Corporate image. |
| 9 (RLIN) |
49746 |
|
|---|
| Topical term or geographic name as entry element |
Organizational effectiveness. |
| 9 (RLIN) |
42222 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haywood, Roger, |
| Dates associated with a name |
1939- |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
| 9 (RLIN) |
48036 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |