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Marketing communications : an integrated approach /

Smith, P. R. 1957-

Marketing communications : an integrated approach / P.R. Smith ; Jonathan Taylor - 4th ed. - London : Kogan Page, c2005 - xvi, 696 p. : ill. ; 24 cm

Include index

ISBN: 8175542888

Subjects--Topical Terms:
Communication in marketing
Marketing--Management
Success in business

Dewey Class. No.: 658.802 / SMM 2005

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