Marketing communications : (Record no. 54192)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00848nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 54192 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209080102.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161103s2005 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8175542888 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)54314 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OX/U-1 |
| Language of cataloging | eng |
| Transcribing agency | BD-RjUL |
| Modifying agency | BD-RjUL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.802 |
| Author mark and year | SMM 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| Fuller form of name | (Paul Russell), |
| Dates associated with a name | 1957- |
| 9 (RLIN) | 161756 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | an integrated approach / |
| Statement of responsibility, etc. | P.R. Smith ; Jonathan Taylor |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | c2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xvi, 696 p. : |
| Illustrations | ill. ; |
| Size | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Include index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 9 (RLIN) | 161757 |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 161758 |
| Topical term or geographic name as entry element | Success in business |
| 9 (RLIN) | 161759 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Jonathan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Date checked out | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 26/12/2010 | Dhaka paragon enterprises ltd. | 395.00 | 1 | 658.802 SMM 2005 | 16/01/2022 | 30/12/2021 | C-2 | Books | |||||
| Not For Loan | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 26/12/2010 | Dhaka paragon enterprises ltd. | 395.00 | 658.802 SMM 2005 | 16/01/2017 | C-1 | Books |