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Marketing: theory and application / [by] Walter B. Wentz [and] Gerald I. Eyrich.

TextLanguage: English Series: Harbrace series in business and economicsPublication details: New York : Harcourt, Brace & World, c1970Description: xii, 689 p. : ill. ; 24 cmISBN: 0155551108Subject(s): MarketingDDC classification: 658.8

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode
Books	Central Library, University of Rajshahi Reading Room	Non-fiction	658.8 WEM 1970 (Browse shelf(Opens below))	C-1	Not For Loan	GBP		A54843
Books	Central Library, University of Rajshahi	Non-fiction	658.8 WEM 1970 (Browse shelf(Opens below))	C-2	Available	GBP		A54844

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Previous	658.8 WAB 1968 Buying behavior and marketing decisions /	658.8 WAM 1970 Marketing management viewpoints; commentary and readings /	658.8 WAM 1987 Marketing for the small business /	658.8 WEM 1970 Marketing: theory and application /	658.8 WHY 1953 Why do people buy? : A close look at selling, the great unsolved problem of American business /	658.8 WHY 1953 Why do people buy? : A close look at selling, the great unsolved problem of American business /	658.8 WII 1967 Industrial marketing management and controls /	Next

Includes index

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