Evaluating public relations : a best practice guide to public relations and evaluation planning, research & evaluation / Tom Watson & Paul Noble.
Material type:
TextLanguage: English Publication details: London : Kogan Page Limited, c2005Description: vii, 213 p. ; 24 cmISBN: 07499445211Subject(s): Public relations -- Evaluation | Public relations -- Evaluation -- Case studiesDDC classification: 659.2072
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Central Library, University of Rajshahi Reading Room | Non-fiction | 659.2072 WAE 2005 (Browse shelf(Opens below)) | C-1 | Not For Loan | INR | B47685 |
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| 659.2 TRP 2005 Public relations writing : principles in practice / | 659.202854678 BRP 2010 Public relations and the social web : how to use social media and web 2.0 in communications / | 659.2029473 WEP 1980 Professional's guide to public relations services / | 659.2072 WAE 2005 Evaluating public relations : a best practice guide to public relations and evaluation planning, research & evaluation / | 659.20973 SEP 1984 The practice of public relations / | 659.285 BUC 1966 Corporate public relations / | 659.285 GRM 1982 Managing investor relations : Strategies and techniques / |
Includes bibliographical references (p. [205]-210) and index.
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