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Understanding Marketing Strategy and Measuring Consumer Attitude towards Mico Credit Service of NGOs in Bangladesh: A Study on ASA and BRAC / by Nahida Parvin Mitul ;

By: Mitul, Nahida ParvinContributor(s): Reza, Md. Salim, SupervisorMaterial type: TextTextLanguage: English Publication details: Rajshahi : Department of Marketing, University of Rajshahi, 2016Description: [6], vii, 166 leaves : Ill. ; 29 cmSubject(s): Marketing research | Consumers -- Attitudes -- ResearchDDC classification: 658.8343 Dissertation note: Thesis (Ph. D.) --Department of Marketing, University of Rajshahi, 2016
Item type: Theses
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Thesis (Ph. D.) --Department of Marketing, University of Rajshahi, 2016

Bibliography : leaf 161

References: Leaves 157-160

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