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Media monoliths : how great media brands thrive and survive /

Tungate, Mark, 1967-

Media monoliths : how great media brands thrive and survive / Mark Tungate. - London ; Sterling, VA : Kogan Page, c2004. - viii, 261 p. : ill. ; 24 cm.

Includes bibliographical references (p. [250]-251) and index.

ISBN: 0749441089

Subjects--Topical Terms:
Mass media--Economic aspects.
Brand name products
Mass media

Dewey Class. No.: 338.4730223 / TUM 2004

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