MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01147nam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
52005 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| rucl marc code |
BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211209075736.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160905s2004 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749441089 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(BD-RjUL) 52125 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-RjUL |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.4730223 |
| Edition number |
23 |
| Author mark and year |
TUM 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tungate, Mark, |
| Dates associated with a name |
1967- |
| 9 (RLIN) |
155514 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media monoliths : |
| Remainder of title |
how great media brands thrive and survive / |
| Statement of responsibility, etc. |
Mark Tungate. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
Sterling, VA : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pagination |
viii, 261 p. : |
| Illustrations |
ill. ; |
| Size |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [250]-251) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Economic aspects. |
| 9 (RLIN) |
155515 |
|
|---|
| Topical term or geographic name as entry element |
Brand name products |
| 9 (RLIN) |
155516 |
|
|---|
| Topical term or geographic name as entry element |
Mass media |
| Source of heading or term |
Management |
| 9 (RLIN) |
155517 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0416/2004005769.html">http://www.loc.gov/catdir/toc/ecip0416/2004005769.html</a> |
|
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0715/2004005769-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2004005769-d.html</a> |
|
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0915/2004005769-b.html">http://www.loc.gov/catdir/enhancements/fy0915/2004005769-b.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |