Central Library, University of Rajshahi

Media monoliths : how great media brands thrive and survive / Mark Tungate.

By: Tungate, Mark, 1967-Material type: TextTextLanguage: English Publication details: London ; Sterling, VA : Kogan Page, c2004Description: viii, 261 p. : ill. ; 24 cmISBN: 0749441089Subject(s): Mass media -- Economic aspects | Brand name products | Mass mediaDDC classification: 338.4730223 Online resources: Table of contents | Publisher description | Contributor biographical information
Item type: Books
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Holdings
Item type Current library Collection Call number Copy number Status Notes Date due Barcode
Books Books Central Library, University of Rajshahi
Reading Room 		Non-fiction 338.4730223 TUM 2005 (Browse shelf(Opens below)) C-1 Not For Loan INR B22339
Books Books Central Library, University of Rajshahi
Non-fiction 338.4730223 TUM 2004 (Browse shelf(Opens below)) C-2 Available INR B22340

Includes bibliographical references (p. [250]-251) and index.

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