Central Library, University of Rajshahi

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Roger Haywood.

By: Haywood, Roger, 1939-Contributor(s): Haywood, Roger, 1939-. Manage your reputation | Chartered Institute of MarketingMaterial type: TextTextLanguage: English Publication details: London ; Sterling, VA : Kogan Page, c2006Edition: 3rd edDescription: xvi, 320 p. ; 24 cmISBN: 074944651xOther title: Corporate reputation, the brand and the bottom lineSubject(s): Public relations | Corporate image | Organizational effectivenessDDC classification: 659.2
Item type: Books
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Item type Current library Collection Call number Copy number Status Notes Date due Barcode
Books Books Central Library, University of Rajshahi
Reading Room
Non-fiction 659.2 HAC 2006 (Browse shelf(Opens below)) C-1 Not For Loan INR B24097
Books Books Central Library, University of Rajshahi
Non-fiction 659.2 HAC 2006 (Browse shelf(Opens below)) C-2 Available INR B24098

"The Chartered Institute of Marketing."

Includes index.

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