Marketing communications : an integrated approach / P.R. Smith ; Jonathan Taylor
Material type:
TextLanguage: English Publication details: London : Kogan Page, c2005Edition: 4th edDescription: xvi, 696 p. : ill. ; 24 cmISBN: 8175542888Subject(s): Communication in marketing | Marketing -- Management | Success in businessDDC classification: 658.802
Books
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Central Library, University of Rajshahi Reading Room | Non-fiction | 658.802 SMM 2005 (Browse shelf(Opens below)) | C-1 | Not For Loan | INR | B48146 | |
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Central Library, University of Rajshahi | Non-fiction | 658.802 SMM 2005 (Browse shelf(Opens below)) | C-2 | Available | INR | B48147 |
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| 658.802 CHK 2004 Knowledge-based marketing : the 21st century competitive edge / | 658.802 CRS 2010 Strategic marketing / | 658.802 CRS 2010 Strategic marketing / | 658.802 SMM 2005 Marketing communications : an integrated approach / | 658.8072 BRM 1951 Marketing research : how to analyze products, markets, and methods of distribution / | 658.80720942 ADM 1970 Marketing and market research / | 658.8082 WAR 1962 Readings in marketing / |
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