Marketing communications : an integrated approach / P.R. Smith ; Jonathan Taylor
Material type:
TextLanguage: English Publication details: London : Kogan Page, c2005Edition: 4th edDescription: xvi, 696 p. : ill. ; 24 cmISBN: 8175542888Subject(s): Communication in marketing | Marketing -- Management | Success in businessDDC classification: 658.802
Books
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Central Library, University of Rajshahi Reading Room | Non-fiction | 658.802 SMM 2005 (Browse shelf(Opens below)) | C-1 | Not For Loan | INR | B48146 | |
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Central Library, University of Rajshahi | Non-fiction | 658.802 SMM 2005 (Browse shelf(Opens below)) | C-2 | Available | INR | B48147 |
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| 658.802 CRS 2010 Strategic marketing / | 658.802 MAR 1998 Marketing Management Handbook / | 658.802 ROM 1983 Marketing human service innovations / | 658.802 SMM 2005 Marketing communications : an integrated approach / | 658.802 WES 1984 Strategic marketing : planning, implementation, and control / | 658.802 WIM 1993 Marketing audit checklists : a guide to effective marketing resource realization / | 658.8072 BRM 1949 Marketing and distribution research / |
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