Media monoliths : how great media brands thrive and survive / Mark Tungate.
Material type:
TextLanguage: English Publication details: London ; Sterling, VA : Kogan Page, c2004Description: viii, 261 p. : ill. ; 24 cmISBN: 0749441089Subject(s): Mass media -- Economic aspects | Brand name products | Mass mediaDDC classification: 338.4730223 Online resources: Table of contents | Publisher description | Contributor biographical information
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Central Library, University of Rajshahi Reading Room | Non-fiction | 338.4730223 TUM 2005 (Browse shelf(Opens below)) | C-1 | Not For Loan | INR | B22339 | |
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Central Library, University of Rajshahi | Non-fiction | 338.4730223 TUM 2004 (Browse shelf(Opens below)) | C-2 | Available | INR | B22340 |
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Includes bibliographical references (p. [250]-251) and index.
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